Walmart Marketplace management
We set up, optimize and advertise pet brands on Walmart Marketplace, carrying over what already works on Amazon and adapting what doesn't.
Why Walmart needs its own plan
Your product facts and creative carry over from Amazon. Most of the rest has to be adapted.
Different content rules
Item setup, titles, attributes and image rules differ from Amazon, and Walmart scores each listing's quality in Seller Center.
Its own ad platform
Sponsored search advertising runs through Walmart Connect, with its own auction, campaign types and reporting.
Strict performance standards
Measures like on-time shipping, valid tracking and cancellation rate decide whether you keep selling and how well you're shown.
Fulfillment choices
Walmart Fulfillment Services or your own shipping changes delivery promises, fees and how competitive each offer is.
What's included
Setup
- Help preparing your Walmart Marketplace application
- Seller Center settings, shipping templates and policies
- Walmart Fulfillment Services setup if it suits your products
Item content
- Titles, descriptions, key features and attributes written for Walmart's rules
- Images adapted from your Amazon creative
- Listing quality improvements, item by item
Advertising
- Walmart Connect sponsored search campaigns, automatic and manual
- Keyword, bid and budget management
- Reporting on spend, sales and return on ad spend
Account health
- Performance standards monitoring
- Item errors and unpublished listings
- Cases with Walmart Partner Support
Walmart questions
Can anyone sell on Walmart Marketplace?
No. Walmart reviews each application before a seller can list. We help you prepare the details Walmart asks for and set the account up once you're approved.
Can we reuse our Amazon listings?
Partly. Product facts, photos and much of the creative carry over. Titles, attributes and formatting usually need rework for Walmart's rules and its shoppers.
Do you manage Walmart and Amazon together?
Yes. Running both from one plan keeps pricing, stock and content consistent, and what we learn on one channel helps the other.
Often paired with
Let's look at your account together
Book a strategy call and tell us where things stand. We'll look at your listings before we talk, so the time is useful.